APES are more than just the 10x rule residents of the jungle! A.P.E.S. is an acronym for the four major reasons that individuals buy things. To offer and close deals you need to comprehend exactly what encourages people to purchase. You must pay close attention to exactly what people state, ask the best questions to totally comprehend the problem they are attempting to solve, who is grant cardone why they are drawn in to one product and services over another and how you can best assist them.
Here is exactly what each letter of the APES represents.
A for Look (This makes me look great - could be status or look.).
P for Efficiency (This makes me feel good or carry out much better.).
E grant cardone wiki for Cost-effective (This saves me money, concern or will make me loan.).
S for Security (This makes my environment much safer or lowers opportunity of loss.).
Take any service or product people buy and you will see that they were inspired by among these 4 driving forces. I don't care if it is vehicle, home, house improvement, gym membership, jewelry, dinner, phone, TV, paint job, or a life insurance policy. Appearance, efficiency, affordable or safety or some mix will be an impact in the sale.
I've owned 25 or 30 phones in my life. I purchased my last one due to the fact that the brand-new style had http://query.nytimes.com/search/sitesearch/?action=click&contentCollection®ion=TopBar&WT.nav=searchWidget&module=SearchSubmit&pgtype=Homepage#/Who is Grant Cardone come out and I thought it was hot (look). I liked it since it was smaller, thinner and moved in and out of my pocket quickly. I upgraded from a completely performing phone not due to the fact that the brand-new phone was quicker (efficiency) but because it was hot. I then updated my strategy (another purchase) because the texts were complimentary (cost-effective) and I got a discount rate on the cost of the phone for buying 2 years of service from the provider. I then bought a cover to secure the phone for $30 to keep it safe when I dropped it.
At each point the APES were driving my decisions as they do all purchasers. Know your APES and close more deals. Discover out exactly what your customer's inspiration is by asking them why do they want the item today and exactly what problem do they wish to resolve. Immediately you'll get a factor that fits into several of the APES. When you acquire that understanding you can suggest the best item and guide them through the offer. You'll have a pleased consumer thrilled about their brand-new purchase and they'll be most likely to refer organisation your method.
For details on how you and your organisation can increase sales performance and earnings 15-25% check out http://www.cardoneuniversity.com. You can also follow Grant Cardone on twitter @grantcardone.